We may collect data on the use of services by using cookies and other similar techniques such as local data storage of the browser, app identifier or device identifiers.
A cookie is a small text file the browser saves on the user’s device. Cookies contain an anonymous, individual identifier that enables us to identify and count the different browsers visiting our website. Cookies do not travel by themselves in the web; they are only saved on the user’s device along with a website invited by the user. Only the server that sent the cookie can later read and use the cookie. Cookies and other techniques do not harm the user’s device or files, nor can cookies be used to operate software or to spread malware.
The purpose of cookies and other similar techniques is to analyse and further develop our services to better serve the users. Among other things, the techniques enable the user to avoid re-typing logins, passwords and personalisation options each time, if the user so wishes.
We utilise cookies and other similar techniques in the statistical monitoring of amount of visitors in our services and to measure the effectiveness of advertising. We may, for example, collect data on marketing e-mails and newsletters to find out if the messages have been opened and whether anything has been done due to them (such as transferring to website). To improve the usability of our sites, we may conduct short experiments where we may also record data on the user’s mouse movements and clicks on a certain page.
We may also use the data collected on the use of our websites to produce advertising or content targeted to a certain browser. We may create target group segments according to which websites certain browsers have visited within a predefined period. These target group segments are presented with advertising or content that is likely to be of interest to them.
A browser belonging to the target group may, for example, visit often on a football website and thus be categorised in the “sports” group. We may use our partners for creating segments, in which case we guarantee with contractual agreements that the partner only uses the data for Rive purposes and does not utilise the data in their own operations nor release the data to other parties. In some cases, we may also use behaviour data collected on websites outside Rive to create segments and target advertising.
The user cannot be identified with cookies alone. Subject to privacy legislation and the register description of each service, data acquired with cookies and other similar techniques may be combined with any data received from the user in other context, by the means described in the privacy statement. If the user has a login to Rive price estimate tool or they have requested a price estimate or evaluation visit from us, we may use Rive login data and data observed from the use of services to enrich each other.
Mobile device apps contain an individual identifier that is used for targeted advertising and research on the app. The identifier also enables reporting on how and how often the app is used for product development. The identifier is comparable to a cookie.
Clearing cookies off the browser regularly changes the user’s identifier, based on which the user’s profile is formed that is based on observed behaviour. However, this does not completely end the collection of data or targeted digital advertising, but rather cancels the targeting based on previous behaviour data.
The user can deny the use of data related to Rive login data for marketing and digital advertising purposes. The request should be sent to the address email@example.com.
Advertising networks do targeted advertising based on behaviour data collected on first party sites such as Rive. The user can deny third party targeted advertising completely or partly via the site Your Online Choices.